💸Case study - redo

(Someone from hedonova will provide the study)

A prime example of a successful startup story is Alphabet Inc., better known as Google. The search giant launched as a startup in 1997 with $1 million in seed money from FF&F. In 1999, the company was growing rapidly and attracted $25 million in venture capital funding, with two VC firms acquiring around 10% each of the company. In August 2004, Google's IPO raised over $1.2 billion for the company and almost half a billion dollars for those original investors, a return of almost 1,700%.1

This big return potential is the result of the incredible amount of risk inherent in new companies. Not only will 90% of VC investments fail, but there is a whole host of unique risk factors that must be addressed when considering a new investment in a startup.