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InvestFAQ's
  • 🏁Start Here
  • Introduction
    • ➡️What is alternative asset?
    • ➡️What is Hedonova?
    • ➡️What is our purpose?
    • ➡️Myths about alternative investments
      • 🛑Myth 1: It is only for high-net-worth investors
      • 🛑Myth 2: It adds risk to your portfolio
      • 🛑Myth 3: It is illiquid in nature
      • 🛑Myth 4: It is not a necessary part of portfolio
  • 1. Investing in ART
    • 🖼️How is art valued?
    • 🖼️Why people invest in art?
    • 🖼️Economics of art investments
    • 🖼️Why invest in art now?
    • 🖼️The Hedonova advantage
    • 🖼️History of art as an investment
  • 2. Investing in Carbon Credits
    • 🏭What are carbon credit and carbon offset?
    • 🏭History of carbon credits
    • 🏭How are carbon credits and offsets created?
    • 🏭What is the carbon marketplace?
    • 🏭Types of carbon market place
    • 🏭Economics of carbon market investments
  • 3. Investing in music royalties
    • 🎼What are music royalties?
    • 🎼Music copyrights v/s Music royalties
    • 🎼What are the different types of music royalties?
    • 🎼How do music royalties work?
    • 🎼Economics of the music royalties
    • 🎼Why invest in music royalties?
    • 🎼The risk associated with music royalty
    • 🎼Case Study: Taylor Swift’s re-recording of her old albums
  • 4. Litigation finance
    • ⚖️What is litigation finance?
    • ⚖️How does litigation finance work?
    • ⚖️History of litigation finance
    • ⚖️Economics of litigation finance
    • ⚖️Why invest in litigation finance now?
    • ⚖️Risk associated with litigation finance
    • ⚖️Case Study: PayPal’s co-founder and litigation finance
  • 5. INVESTING IN WINE
    • 🍷History of wine as an asset class
    • 🍷How wine investments work
    • 🍷How wine is valued
    • 🍷The Robert Parker wine rating system
    • 🍷Economics of wine
    • 🍷How wines from different regions have performed
  • 6. Investing in startups
    • 💸What is startup investing?
    • 💸How does startup investing work?
    • 💸History of Startups
    • 💸Case study - redo
    • 💸Economics of startup investing
    • 💸Risks associated with startup investing
  • 7. Agricultural Investing
    • 🍫ESG Investing - a new theme
    • 🍫What is cocoa farm investing?
    • 🍫Replantation & Rehabilitation
    • 🍫Economics of cocoa farm investing
    • 🍫Ghana - an emerging exporter
    • 🍫Risks associated with cocoa farm investing
  • 8. Investing in cryptocurrencies
    • 🦾What are cryptocurrencies?
    • 🦾How does blockchain work?
    • 🦾History behind cryptocurrencies
    • 🦾Economics behind cryptocurrency
    • 🦾How does crypto investing work?
    • 🦾Risks associated with cryptocurrencies
    • 🦾Bitcoin Pricing Model - Z Score
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  1. 1. Investing in ART

Why people invest in art?

  • Prestige: Art has been a way to showcase one's wealth. A perfect artifact that that is unique, made by a world-famous artist, and in certain scenarios considered a well-known creation, will offer the bidder quite the thrill once the hammer drops at auction. The feeling gets multiplied, with each addition of artifact to one's personal collection.

  • Diversifying portfolio: Art has been the asset to have stood the test of time and escaped the grip of volatility of the ever-fluctuating market. With a low correlation with other classes, it is a unique investment, making it the investor's favorite way to diversify their portfolio.

  • Glamorous lifestyle: In the past, The HNIs went shopping for fancy cars, or yachts to flaunt their wealth, but the trend is different now. Art has become a must-have item for the elite. When you're wealthy, you're more inclined to want to flaunt it, and art is a perfect way to do so.

  • Secure their funds: Art could be used to hedge against a recession. People purchased art during times of uncertainties, such as during WWII and the Great Depression. With unstable economies and currencies that are subject to depreciation, the affluent frequently invest in art as a means of diversifying their risks.

  • Tangible Investment: The tangible nature of art makes it more suitable as an investment. Although some people may have their valuable art pieces under tight security in the bank, most love to display them in their homes and offices for everyone to see. They enjoy looking at the art whenever they can, as art promotes serenity, peace, and introspection.

  • High residual and historic value: Unlike stocks and bonds, which can lose their value in a short time, the value of art appreciates over time. People believe that art allows them to know the history of humanity and also understand other points of view.

  • Cultural pride: Over the last 20 years, the quantity of highly-valued masterpieces from China and Africa has increased dramatically, notably among purchasers from these countries. This implies that when you are wealthy, it is natural to have an interest in acquiring art that makes you proud of where you came from and demonstrates love of your culture.

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Last updated 2 years ago

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