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  • Introduction
    • ➡️What is alternative asset?
    • ➡️What is Hedonova?
    • ➡️What is our purpose?
    • ➡️Myths about alternative investments
      • 🛑Myth 1: It is only for high-net-worth investors
      • 🛑Myth 2: It adds risk to your portfolio
      • 🛑Myth 3: It is illiquid in nature
      • 🛑Myth 4: It is not a necessary part of portfolio
  • 1. Investing in ART
    • 🖼️How is art valued?
    • 🖼️Why people invest in art?
    • 🖼️Economics of art investments
    • 🖼️Why invest in art now?
    • 🖼️The Hedonova advantage
    • 🖼️History of art as an investment
  • 2. Investing in Carbon Credits
    • 🏭What are carbon credit and carbon offset?
    • 🏭History of carbon credits
    • 🏭How are carbon credits and offsets created?
    • 🏭What is the carbon marketplace?
    • 🏭Types of carbon market place
    • 🏭Economics of carbon market investments
  • 3. Investing in music royalties
    • 🎼What are music royalties?
    • 🎼Music copyrights v/s Music royalties
    • 🎼What are the different types of music royalties?
    • 🎼How do music royalties work?
    • 🎼Economics of the music royalties
    • 🎼Why invest in music royalties?
    • 🎼The risk associated with music royalty
    • 🎼Case Study: Taylor Swift’s re-recording of her old albums
  • 4. Litigation finance
    • ⚖️What is litigation finance?
    • ⚖️How does litigation finance work?
    • ⚖️History of litigation finance
    • ⚖️Economics of litigation finance
    • ⚖️Why invest in litigation finance now?
    • ⚖️Risk associated with litigation finance
    • ⚖️Case Study: PayPal’s co-founder and litigation finance
  • 5. INVESTING IN WINE
    • 🍷History of wine as an asset class
    • 🍷How wine investments work
    • 🍷How wine is valued
    • 🍷The Robert Parker wine rating system
    • 🍷Economics of wine
    • 🍷How wines from different regions have performed
  • 6. Investing in startups
    • 💸What is startup investing?
    • 💸How does startup investing work?
    • 💸History of Startups
    • 💸Case study - redo
    • 💸Economics of startup investing
    • 💸Risks associated with startup investing
  • 7. Agricultural Investing
    • 🍫ESG Investing - a new theme
    • 🍫What is cocoa farm investing?
    • 🍫Replantation & Rehabilitation
    • 🍫Economics of cocoa farm investing
    • 🍫Ghana - an emerging exporter
    • 🍫Risks associated with cocoa farm investing
  • 8. Investing in cryptocurrencies
    • 🦾What are cryptocurrencies?
    • 🦾How does blockchain work?
    • 🦾History behind cryptocurrencies
    • 🦾Economics behind cryptocurrency
    • 🦾How does crypto investing work?
    • 🦾Risks associated with cryptocurrencies
    • 🦾Bitcoin Pricing Model - Z Score
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  • There is a massive demand-supply imbalance, with a growing wave of capital chasing an ever scarce pool of assets.
  • 2020 demonstrated the art market’s resiliency.
  • 2021 art market continued the price momentum.
  • 2022 art market outlook
  1. 1. Investing in ART

Why invest in art now?

There is a massive demand-supply imbalance, with a growing wave of capital chasing an ever scarce pool of assets.

  • Demand Growth: Secular growth in purchasing power among the global ultra-high-net-worth community. 6.1% CAGR in the number of dollar millionaires from 2019-2024(1).

  • Supply Scarcity: Decreasing available supply as the artwork is acquired by museums and permanent collections. In 2020, only 15% share art purchases by museums and arts Institutions(2).

2020 demonstrated the art market’s resiliency.

Despite a global pandemic and significant volatility across asset classes, the art market generated strong financial returns in 2020.

  • Strong performance: Post-War and Contemporary art market rendered a 15.1% return(3).

  • Online sales boom: artworks saw a 511% increase in Total Sales via online marketplaces(4).

  • Contemporary art market expands: Post-War and Contemporary Art continued to gain market share, reaching an all-time high of 55%(5).

2021 art market continued the price momentum.

With the wealth of billionaires at a record level and an increase in the number of young collectors, the art market looks very promising.

  • Ultra-High-Net Worth Growing: Both the number and wealth of billionaires reached all-time highs in 2020. It saw a 32% growth in the wealth of billionaires(6).

  • Young Collectors Enter Market: With art auctions taking place online, buyers under 40 accounted for 25% of bidders (compared to 15% in live auctions). This resulted in 122% growth in young collectors buying online(7).

2022 art market outlook

The past two years have been especially tumultuous for the world of investment, with nearly every market impacted by the effects of the pandemic. However, the art world has shown remarkable resilience. In fact, in the first six months of 2021, the average spending on art and antiques among high net-worth individuals reached $242,000 – an increase of 42% from the previous year(8).

With figures showing that art market activity is already returning to pre-pandemic levels, we believe 2022 will be an appealing and exciting year to invest in art.

" The US art market has spearheaded the recovery, with more than half (51%) of Sotheby’s, Christie’s and Phillips auction sales generated through New York in 2021, up from 43% in 2020.” That is driven by “pent-up demand, asset diversification and a generational shift in the art market” plus the US generational art wealth transfer, all factors that will only continue in 2022."

-Anders Petterson, ArtTactic

Source details :

Content Source : Masterworks, Understanding Art as an Asset Class - April 2021

(1) Number of Dollar Millionaires from 2019-2024 (Source: Credit Suisse)

(2) Art purchases by museums and arts Institutions(Source: (UBS, ArtBasel)

(3) Post-War and contemporary 2020 return credit (Source: Masterworks)

(4) Increase in total sales via online marketplaces (Source: ArtTactic)

(5) Post-War and contemporary art’s share of transaction volume (Source: UBS,ArtBasel)

(6) Growth in the wealth of billionaires in 2020 (Source: UBS ArtBasel)

(7) Growth in young collectors buying online (Source: Sotheby’s)

(8) Average spend on art (Source: Arts Culture News And Media Republic)

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Last updated 2 years ago

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